Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.
Cartier The little red box (2017)
For 160 years, the Maison Cartier has inspired awe, desire and covetousness in men and women before its jewellery box, the most recognizable in the world. To paraphrase Jean Cocteau: "Cartier is still a subtle magician "whose able to hang the moon at the tip of a string of sun"".
In Louboutin's Shoes (2015)
This film offers an up-close look at the world of renowned shoe designer Christian Louboutin and his first foray into the Asian footwear market.
Fernand Pouillon, Une architecture habitée (2017)
In this documentary, Marie-Claire Rubinstein reveals to us, through the testimonies of the inhabitants who live there, the architectural achievements of the French urban planner Fernand Pouillon in Algiers. In particular the vast complexes of hundreds of social housing units, including the most famous Diar E Saâd (1953), Diar El Mahçoul (1954) and Climat de France (1957). The historical context, during the war of independence is related by the historian Benjamin Stora and Nadir Boumaza. This documentary also evokes the personality of Fernand Pouillon in a post-colonial context.
Mad Women (2023)
The story of pioneering women making iconic TV ads that changed the world: from Shake n' Vac and Levi's, to the Flake girl in the bath and the Lynx effect
Unraveled: The Kaitlyn Howard Story (2025)
A deep dive into the creative mind of University of South Carolina student fashion designer, Kaitlyn Howard.
Five Seasons: The Gardens of Piet Oudolf (2017)
Viewers are immersed in revolutionary landscape designer Piet Oudolf’s work and given an insight to his creative process, from his beautifully abstract sketches, to theories on beauty, to the ecological implications of his ideas.
Il fiume ha sempre ragione (2016)
Alberto Casiraghy and Josef Weiss are true bibliophile artists. One in Osnago, the other in Mendrisio, they have been dedicating themselves for years to valuable editorial and typographical activities, still printing with mobile characters, preserving the memory of a perfect ingenuity made of manual skills and technique, but also of inventiveness and poetry. Silvio Soldini gives us a realistic and poetical portrait of these two artists-artisans, who chose one of the oldest professions in a modern world, finding great success and approval.
24×36 (2016)
A documentary exploring the birth, death and resurrection of illustrated movie poster art. Through interviews with a number of key art personalities from the 70s and 80s, as well as many modern, alternative poster artists, “Twenty-Four by Thirty-Six” aims to answer the question: What happened to the illustrated movie poster? Where did it disappear to, and why? In the mid 2000s, filling the void left behind by Hollywood’s abandonment of illustrated movie posters, independent artists and galleries began selling limited edition, screenprinted posters — a movement that has quickly exploded into a booming industry with prints selling out online in seconds, inspiring Hollywood studios to take notice of illustration in movie posters once more.
The Real Saatchis: Masters of Illusion (1999)
Featuring interviews with Sir John Hegarty, Lord Tim Bell and Robert E. Jacoby, The Real Saatchis: Masters of Illusion chronicles the rise and fall of Britain's largest advertising agency,
The Atomic Cafe (1982)
A disturbing collection of 1940s and 1950s United States government-issued propaganda films designed to reassure Americans that the atomic bomb was not a threat to their safety.
The Codes of Gender (2010)
Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.
Toni Segarra: The Ads Writer (2016)
Advertising surrounds us. It is part of our lives, our memory and our culture: it is a pure reflection of our society. However, those who think and create ads are unknown people. Playing with the mechanisms of publicity as a narrative resource, we enter this medium through Spain's best creative director: Toni Segarra.
The Persuaders (2004)
PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.
Art & Copy (2009)
The personal odysseys of some of the most influential advertising visionaries of all time and the stories behind their campaigns.
Le Corbusier, l'architecte du bonheur (1957)
Documentary devoted to the architectural and urban planning designs of Le Corbusier. The architect supports his in-depth reflection on the city and its necessary adaptation to modern life with plans, drawings and images, particularly Paris, whose revolutionary development dreamed of by Le Corbusier is exhibited here. Its first projects will remain at the stage of a model: the modernization plan for the city of Algiers. Some will be created by other architects: Ministry of Education in Rio de Janeiro, UN Palace in New York. From the post-war period in less than 10 years, Le Corbusier created large housing units in Marseille, Nantes, a chapel in Ronchamps, a factory in Saint-Dié, a town in Chandigarh in India. Through diagrams, the architect presents his theory of the "radiant city", the mathematical key modulor of his work as well as his project for reorganizing the countryside, industrial and urban cities into a grouping around a cooperative system.
Design Disruptors (2016)
Full-length documentary featuring design leaders and product designers from 15+ industry-toppling companies—valued at more than $1 trillion dollars combined. The film chronicles the true nature of design and the design-driven business revolutions being shaped around the world through the designers eyes. Get a never-before-seen look into the perspectives, processes, and design approaches of leaders at industry-toppling brands and discover how these companies are disrupting billion dollar industries through design.
Pitch People (1999)
The art of the "pitch" and its role in society, as told by many of the pitch industry's greatest salesmen, including Arnold Morris, Sandy Mason, Lester Morris, Wally Nash and Ed McMahon as well as a look at the Popeil family.
Endless Letterpress (2019)
Facing deteriorating machines and the advance of new technologies, Argentine printing presses are closing up their shops. A group of young designers has rediscovered this great technical innovation in the history of the written word – the typesetting printing press – but the technique is difficult to learn, passed down from master to apprentice. The last press mechanic in the country will be in charge of teaching them so that this historic technique endures.
Design Canada (2018)
Through the lens of graphic design, “Design Canada” follows the transformation of a nation from a colonial outpost to a vibrant and multicultural society. What defines a national identity, is it an anthem? A flag? Is it a logo or icon? How do these elements shape who we are? In the 1960s and 1970s, these questions were answered by an innovative group of Canadian designers, who used design to unify the nation.
Hollywood at Last! (1979)
Dedicated Dutch graphic designer Piet Schreuders visits Los Angeles to investigate all kinds of typeface as used in title-credits for movies and TV-series, letters on billboards, shop-windows or street-signs, the banner-headlines of The Los Angeles Times, and climbs finally to the giant letters of the HOLLYWOOD-sign. In the meantime he discovers, to his great satisfaction, the location and stairs where Stan Laurel and Oliver Hardy shot their movie 'The Musicbox', by combining street-signs, partially shown on still-pictures of this movie: "…MONTE" and "…ENDOME", which turn out to be found on the street corner of Del Monte and Vendome in Culver City. This documentary is bluntly intercut with commercials, a phenomenon not yet known in the Netherlands in 1979. (Theo Uittenbogaard)