The personal odysseys of some of the most influential advertising visionaries of all time and the stories behind their campaigns.
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Mucha: The Story of an Artist Who Created a Style (2020)
Czech painter and illustrator Alphonse Mucha (1860-1939) ranks among the pioneers of the Art Nouveau movement at the end of the 19th century. Virtually overnight, he becomes famous in Paris thanks to the posters that he designs to announce actress Sarah Bernhardt’s plays. But at the height of his fame, Mucha decides to leave Paris to realize his lifetime project.
Spitfire: The Birth of a Legend (2006)
‘Spitfire— Birth of a Legend‘ tells the story of the Spitfire from a radical design on the drawing board to the fighter aircraft that became the symbol of Britain’s determination to fight on to victory. It celebrates the history of this acclaimed aircraft, the men who designed and built it, and those who flew and fought in it. The story, along with dramatic archive and colour film of aerial combat, graphically illustrates the appeal and fascination the Spitfire has maintained since it faced and fought the fighter and bomber formations of the Luftwaffe.
Criança, a Alma do Negócio (2008)
Filmmaker Estela Renner analyzes the effects that mass media and advertising have on children, showing how the industry discovered that they are the best targets for selling products. In addition to listening to them, the film talks to parents who report how influential their children are at home and how this is directly linked to advertisements, and experts debate the negative effects of this exposure.
Valldaura: A Quarantine Cabin (2022)
A group of young architects, confined to a forest in Barcelona during the COVID crisis, explore the problems generated by the ambition of wanting to be completely self-sufficient.
The Atomic Cafe (1982)
A disturbing collection of 1940s and 1950s United States government-issued propaganda films designed to reassure Americans that the atomic bomb was not a threat to their safety.
The Persuaders (2004)
PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.
Banners (2020)
Get to know a little bit about Paulo Moreira, sign painter from the metropolitan region of Belo Horizonte - MG, his hand painting techniques and the challenges that his profession presents in the daily lives of big cities.
The Codes of Gender (2010)
Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.
Mad Women (2023)
The story of pioneering women making iconic TV ads that changed the world: from Shake n' Vac and Levi's, to the Flake girl in the bath and the Lynx effect
Five Seasons: The Gardens of Piet Oudolf (2017)
Viewers are immersed in revolutionary landscape designer Piet Oudolf’s work and given an insight to his creative process, from his beautifully abstract sketches, to theories on beauty, to the ecological implications of his ideas.
The Corporation (2003)
Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant economic, political and social force around the globe. This film takes an in-depth psychological examination of the organization model through various case studies. What the study illustrates is that in the its behaviour, this type of "person" typically acts like a dangerously destructive psychopath without conscience. Furthermore, we see the profound threat this psychopath has for our world and our future, but also how the people with courage, intelligence and determination can do to stop it.
King Lines (2007)
King Lines follows Chris Sharma on his search for the planet's greatest climbs. From South American fantasy boulders to the sweeping limestone walls of Europe, Sharma finds and climbs the hardest, most spectacular routes. Off the coast of Mallorca he discovers his most outrageous project yet, a 70 foot arch rising from the Mediterranean Sea...
Virgil Abloh: How To Be Both (2023)
Film exploring the life of legendary designer Virgil Abloh. It tracks his spectacular ascent from Kanye West’s right-hand man to his role as artistic director of menswear at Louis Vuitton.
Design Is One (2012)
As artists and visual architects, husband and wife Massimo and Lella Vignelli have been producing unique and groundbreaking work as brand designers. This up-close documentary reveals their major influence in reshaping our visual environment.
One Man and His Shoes (2020)
'One Man and His Shoes' tells the story of the phenomenon of Air Jordan sneakers showing their social, cultural and racial significance and how ground-breaking marketing strategies created a multi-billion-dollar business.
David Ogilvy: The View From Touffou (NaN)
A film by David Ogilvy in which he discusses his life's work and his hopes for the future of advertising from his home in Touffou.
