The personal odysseys of some of the most influential advertising visionaries of all time and the stories behind their campaigns.
Shapeless Tracking (NaN)
Inside a computer a space-time is revealed in which image and sound become numbers and motion manifests as rhythm, flow and chaos. This tracking and integration experiment removes the superficial identity of video to detect kinetic disturbances in everyday environment.
Objectified (2009)
A feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them.
Helvetica (2007)
Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.
Pitch People (1999)
The art of the "pitch" and its role in society, as told by many of the pitch industry's greatest salesmen, including Arnold Morris, Sandy Mason, Lester Morris, Wally Nash and Ed McMahon as well as a look at the Popeil family.
X-Rated: The Ads They Couldn't Show (2005)
Every year, thousands of commercials are made that never reach our TV screens, deemed too shocking to see. In order to make it onto the screen, they must clear all manner of obstacles, from fussy clients to obsessive regulators and restrictive rights issues. X-Rated takes a look at these outlawed pieces of advertising, revealing the most explicit, controversial and shocking ads never seen. These are ads that break all manner of taboos, from sex, violence, blasphemy, homosexuality, animal cruelty, rapping pensioners, swearing children, suicidal toys and naked athletes to Kylie in her undies on a bucking bronco. Amongst the contributors are advertising executives, producers and censors. The programme also takes a look at the embarrassing world of western celebrities in Japanese ads.
The First Ever Commercial for Cats (1999)
On Wednesday 27th January 1999, Whiskas Singles made advertising history. The first-ever commercial for cats was shown on British TV. The results? Thousands of cats across the length and breadth of Britain jumping, staring and listening. (Apart from the ones who completely ignored it.) Even cat owners enjoyed the ad. It was splashed across the national press and TV and made the news as far away as Australia and the US. Now it's on video, along with an explanation of how the ad works and reactions from both cats and owners. Watch it with your cat and see what he or she thinks. (In our tests, 8 out of 10 preferred it.)
Virgil Abloh: How To Be Both (2023)
Film exploring the life of legendary designer Virgil Abloh. It tracks his spectacular ascent from Kanye West’s right-hand man to his role as artistic director of menswear at Louis Vuitton.
Hollywood's Architect: The Paul R. Williams Story (2020)
Nicknamed “Architect to the Stars,” African American architect Paul R. Williams had an incredible life. Orphaned at the age of four, Williams grew up to build mansions for movie stars and millionaires in Southern California. From the early 1920s until his retirement 50 years later, Williams was one of the most successful architects in the country. His clients included Frank Sinatra, Cary Grant, Barbara Stanwyck, William Holden, Lucille Ball and Desi Arnaz. His name is associated with icons like the Beverly Hills Hotel, the original MCA Headquarters Building and LAX Airport. But at the height of his career Paul Williams wasn’t always welcome in the restaurants and hotels he designed or the neighborhoods where he built homes, because of his race. “Hollywood’s Architect: The Paul R. Williams Story” tells the compelling, but little known story, of how he used talent and perseverance to beat the odds and create a body of work that can be found from coast to coast.
Citizen Shane (2004)
A porn-loving, Charles Manson-befriending, Mississippi Republican runs to become the next sheriff.
The Real Mad Men and Women of Madison Avenue (2013)
Chronicles the growth of the advertising industry from the 1950s through today, looking at the real men and women who created some of the most ground-breaking advertising campaigns and slogans and whose work changed the landscape of the ad industry. Roy Eaton, Jerry Della Femina, Paula Green, George Lois, and other creative giants recount the history of the advertising industry through unforgettable stories and campaigns.
Spontaneous Generation, 10 years of Design in Mexico (2021)
"Spontaneous Generation, 10 years of Design in Mexico" is a visual and investigative work that casually recounts the events of the creative environment over 10 years and at the same time generates and answers the viewer, the question: Where do you Are you currently finding Design in Mexico?
The Codes of Gender (2010)
Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.
The Atomic Cafe (1982)
A disturbing collection of 1940s and 1950s United States government-issued propaganda films designed to reassure Americans that the atomic bomb was not a threat to their safety.
Oso (2020)
OSO is a journey through the history of a pop icon told by its own protagonists, the Tous family, Spain's most famous jewelers.
Miz Cracker's Favorite Haunts (2024)
World-renowned Drag Queen Miz Cracker helps a Texas family that’s experiencing strange occurrences after renovating their 1892 home. As a lover of the paranormal, can Miz Cracker solve their ghost problem and help them coexist peacefully with the spirits?
Graphic Means: A History of Graphic Design Production (2017)
Up until just over 30 years ago, when the desktop computer debuted, the whole design production process would have been done primarily by hand, and with the aide of analog machines. The design and print industries used a variety of ways to get type and image onto film, plates, and finally to the printed page. Graphic Means is a journey through this transformative Mad Men-era of pre-digital design production to the advent of the desktop computer. It explores the methods, tools, and evolving social roles that gave rise to the graphic design industry as we know it today.
Song of Rapa Nui (2020)
This feature length documentary tells the story of Mahani Teave who grew up on Rapa Nui (Easter Island) and left at age 9 to pursue her dream of being classical pianist-a journey that takes her from mainland Chile to The Cleveland Music Institute to Berlin and the great concert halls of Europe. At the age of 30, on the brink of international success, Teave gives up her career to pursue a new dream, coming back full circle to Rapa Nui to found a free music school for the island's children. The resulting school-named Toki, after the basalt tool once used to shape Easter Island's iconic sculptures-is a model of sustainability, incorporating tons of tires, bottles and Pacific Ocean plastic; surrounded by agri-environmental gardens to grow food. With Toki, Mahani hopes to shape a bold new future for Rapa Nui and inspire hope and change on Earth, our island home.