Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
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In this highly anticipated sequel to his groundbreaking, ADVERTISING AND THE END OF THE WORLD, media scholar Sut Jhally explores the devastating personal and environmental fallout from advertising, commercial culture, and rampant American consumerism. Ranging from the emergence of the modern advertising industry in the early 20th century to the full-scale commercialization of the culture today, Jhally identifies one consistent message running throughout all of advertising: the idea that corporate brands and consumer goods are the keys to human happiness. He then shows how this powerful narrative, backed by billions of dollars a year and propagated by the best creative minds, has blinded us to the catastrophic costs of ever-accelerating rates of consumption.
A Day in the Life of a Consumer (1993)
The film shows one day from waking up in the morning all the way to waking up again the next morning. The everyday situations that many commercials are made of, the little dramas that they create and solve through the product or service they sell, are stitched together into one day. This is a film about the everyday in (German, or Western-European) society because the commercials are part of the everyday of most people (everyone who watches television) and they depict an ideal image of society. The film abundantly uses repetition as an editing technique, in visual ways as described above, but also because commercials can be read in different ways. For instance, Brat baking foil shows up at the evening dinner sequence, when an ovendish is put on the table, and again later on in the sequence about going out to a classic concert, because the clip has classic music.
DJ Punk: The Photographer Daniel Josefsohn (2018)
Nobody captured the atmosphere of 1990s Berlin better than German photographer Daniel Josefsohn, who died in 2016 at the age of 54, leaving his mark in advertising with his irreverent aesthetic and punk sensibility. It was his spontaneous, imperfect images shot for an MTV campaign in 1994 that first made him famous.
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Art & Copy (2009)
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In California's Bay Area, a painful memory lingers of the Port Chicago disaster of WWII, when hundreds of the Navy's first Black Sailors perished, and the White officers in charge were protected by the chain of command.
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Echoes 'Cross the Tracks (2012)
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No Measure of Health (NaN)
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The Singer: A Montford Point Marine (2023)
“The Singer: A Montford Point Marine” tells the story of Henry Charles Johnson, one of the first African Americans in the U.S. Marine Corps and a professional crooner. Lured by the dignified Marine uniform and the allure of the G.I. Bill, he's abruptly thrown into the bare, segregated world of Camp Montford Point, a far cry from the lush expansiveness of Camp Lejeune he'd imagined. The harsh realities of Southern segregation strike a jarring contrast to his accustomed diversity of Manhattan, escalating further with hostility from drill instructors. Undeterred, his resolve is galvanized by the dream of donning the Marine uniform and the prospects following discharge. Post-discharge, Johnson immerses himself in New York's music scene, enchanting audiences with his soulful, Sinatra-esque timbre. This riveting narrative portrays the unmatched fortitude of the Montford Point Marines, representing a crucial African-American, American, and globally relevant human experience.
America Unchained (2007)
British Comedian Dave Gorman travels across America without supporting the 'Man'. In other words, no Holiday Inns, no Best Westerns and no Comfort Suites. No Shells, no Arcos and no BP gas stations. No MacDonalds, no Starbucks and no chains of any kind. Just Mom & Pop business all the way.
Tear the Roof Off: The Untold Story of Parliament Funkadelic (2016)
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The Legend of Glynn Turman (2022)
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TYSON (2019)
Mike Tyson escaped a life of poverty and petty crime to make a name for himself, becoming the youngest Heavyweight Champion of the World and a household name—but his rise was followed by a very public fall. In this remarkably candid portrait, the boxer addresses his controversial past, including the rape charge that sent him to prison and his struggles with substance abuse, while also detailing his ultimate recovery and comeback.
Behind the Screens, Hollywood Goes Hypercommercial (2000)
Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.